@paintguide™ is an Instagram page created by London-based painter Henrik Uldalen and Daniela Bezdan originally to feature artwork of artists with more then 355000 followers.. As the account grew, Henrik invited his peers to takeover the Instagram feed and curate a week’s worth of inspiration for fans. PAINTGUIDE™ carried a visual dialogue on the art world’s continuing momentum into the digital sphere.
Social media’s impact on the art community has allowed creators to build a wider network of like minded contemporaries and extend their reach farther than ever before. Social media has transformed how artists connect with their audience and how viewers interact with artwork. PAINTGUIDE™ exhibition shows are an invitation to examine these ideas as well as the line between the digital exhibitions and in-person engagement with art. The first paintguide show at Unit London generated huge attention, with a social media reach of 8.2 million views, 15 million unique impressions and queues around the block to view the exhibition. PAINTGUIDE™ NYC
Uldalen began using Instagram in 2014 to share images of his own paintings and those of others that inspired him. Soon, he began to invite artists he admired to do the same, and take-over the account for a week at a time. Although largely gurative, the pictures featured on PAINTGUIDE™ are therefore of great variety. One post might be of a painting that is hundreds of years old, while the next was created yesterday. Some might be familiar to the follower; others will be revelatory. At time of writing PAINTGUIDE™ has 355 000 followers on Instagram from across the world. That number swells by thousands each week. Each post on PAINTGUIDE™ gets an average of 3000-8000 ‘likes’, and dozens of comments.
These days PAINTGUIDE™ is also internationally touring, sell-out exhibition, and has produced an art book, crowd-funded in large part by his Instagram followers.
HENRIK ULDALEN - FOUNDER
DANIELA BEZDAN - CO-FOUNDER
Daniela Bezdan- Admin, Press, Contact - New York/Barcelona based
HENRIK ULDALEN (b. 1986, Asker, Norway) is a figurative painter based in London, U.K. He has been featured in many publications, including HiFructose and American Art Collector. His work has been showcased across Europe, America and Australia. Uldalen has had group and solo exhibitions at Galleri Ramfjord, Olso, Norway; Thinkspace, Los Angeles, CA; Jonathan Levine Gallery, NYC; Corey Helford Gallery, Los Angeles, CA; Hashimoto Contemporary, San Francisco, CA; Copro Gallery, Los Angeles, CA; BeinArt Gallery, Melbourne, AU; Last Rites Gallery, NYC and Spoke Art, San Francisco, CA.
MANY THANKS TO EMILY , MARINA AND ALL THE COURATORS IN THE LAST 3 YEARS...
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